Techfluff.TV’s Hermione Way recorded a trio of shows from the floor of last week’s South by Southwest Interactive festival, including a segment featuring our CEO, Mike Wheatley, at SXSW’s Digital Mission expo stand. The clip also features friend of Ensembli, Sun’s Stewart Townsend.

Skip ahead to 1:14 to hear Mike talk about his SXSW experience…

IN recent coverage of the Digital Mission at South by Southwest Interactive, the BBC singled out ensembli as one of four pioneering web innovations. Here’s what Darren Waters had to say…

Ensembli is a recommendation engine website specifically for news which is designed to take the pain out of finding news stories you want to believe.

The website is designed for mainstream audiences and aims to be as simple as possible to use, and is targeted at people who struggle with or are put off using RSS readers, aggregators or alert systems.

The more you read, discard, or ignore stories that Ensembli finds for you, the more accurate it will become in finding those stories you really want to read.

Head on over to BBC News for the full story, including a short video clip…

Tomorrow, Ensembli will be arriving in Austin, Texas for our Digital Mission to the South By Southwest festival. A few weeks ago, Chinwag filmed some pitches from the participating British startups - skip ahead to 13m:10s to see our CEO Mike introducing the company and our service…

As announced last month on TechCrunch UK + Ireland, we’ve been selected to attend South By Southwest Interactive, as part of The Digital Mission, organised by Chinwag on behalf ofUK Trade & Investment.

SXSWi will be taking place in Austin, Texas from 12-18th March and is recognised as the event to showcase web startups - it’s also an amazing networking opportunity for us.

We’ll be in great company, alongside thirty-five other British startups, selected from over a hundred applicants.  We can’t wait to be there.

Do let us know if you’d like to meet us during the festival…myself, our CEO Mike Wheatley and cofounder, Imran Ali will be there for the whole week.

Read more at Chinwag and donewaiting…