News release: Ensembli offers website owners smart content aggregator at SXSW
Friday, March 20th, 2009Austin, TX – 13 March 2009 - The first mass-market, personalised news aggregator, ensembli, is now available to Website owners, the company announced today at SXSW Interactive Festival in Austin, Texas. Ensembli is participating at SXSWi as part of the UK Trade & Investment’s Digital Mission.
“SXSWi is one of the biggest events in the Internet industry calendar, and we are excited to launch our new service for Web property owners at the festival,” said Ensembli’s CEO, Mike Wheatley.
ensembli is a browser-based personalised news aggregator that is effortless to use. It finds stories that relate to each user’s interests and gets smarter over time. The more stories a person reads, discards or ignores, the more relevant the stories ensembli serves. And, as a person’s interests change, so the stories presented by ensembli change too.
Now, ensembli is making the technology available to Website owners, to help publishers, online communities, media companies and more, improve their user experiences and increase stickiness, lengthen time spent onsite and depth and breadth of site navigation, all of which improves the overall site effectiveness and enhances revenue models.
“People know the Internet is a great resource, but for many it’s broken as a means of keeping up to date with subjects that interest them,” said Michael Wheatley. “For a start, most people only understand search engines which means they are likely to discover only the most popular content, not the most relevant. Helping each user find the stories that they find most interesting is the key to building a loyal community of people who come back to a Website time and again.”
Ensembli’s service is offered to Internet users free of charge, and will be monetised through advertising and technology license sales to content-rich sites and portals.
It delivers three clear sets of benefits:
- For users, it is simple and engaging, saving time and effort;
- For advertisers, hyper-targeted adverts can be served whenever users visit properties operated by Ensembli partners as well as whenever they visit ensembli’s web site, increasing ECPMs;
- For site and portal owners it offers a valuable and sticky service for their users, increasing time on site and advertising revenues.
ensembli is driven by proprietary new science. The personalisation market has never fulfilled its potential, and ensembli’s approach is fundamentally different from ‘traditional’ AI machine learning and collaborative filtering approaches. It delivers more effective results in a highly efficient and scalable manner, and the user experience is simple and completely non-threatening for most people.
