IN recent coverage of the Digital Mission at South by Southwest Interactive, the BBC singled out ensembli as one of four pioneering web innovations. Here’s what Darren Waters had to say…

Ensembli is a recommendation engine website specifically for news which is designed to take the pain out of finding news stories you want to believe.

The website is designed for mainstream audiences and aims to be as simple as possible to use, and is targeted at people who struggle with or are put off using RSS readers, aggregators or alert systems.

The more you read, discard, or ignore stories that Ensembli finds for you, the more accurate it will become in finding those stories you really want to read.

Head on over to BBC News for the full story, including a short video clip…

Tomorrow, Ensembli will be arriving in Austin, Texas for our Digital Mission to the South By Southwest festival. A few weeks ago, Chinwag filmed some pitches from the participating British startups - skip ahead to 13m:10s to see our CEO Mike introducing the company and our service…