Last week, our CEO Mike Wheatley recounted his experience of our recent launch at DEMO 2009. We’re really proud to be the sole representative from the UK at this year’s DEMO and the launch has given us great momentum for our role in this week’s Digital Mission at South by Southwest.
DEMO have now released the various videos of demonstrator’s pitches, so if you missed our five minutes of fame, you can catchup below.
The Ensembli team is up and running at DEMO 09!
As well as the great press and commentary we’ve been picking up in the last few days, the team - CEO Mike Wheatley and CTO Ian Pringle - have been running through AV rehearsals and manning the company booth at the DEMO expo hall. Also, tech blogger Graeme Pickens has posted a short audio interview with Mike at his blog.
Mike and Ian are all set for our debut at 8:40 AM (PST) and 4:40 PM (GMT) tomorrow! Do tune into the live DEMO 09 stream…
… we’re just a short time from our big moment on stage at DEMO 09 - here’s what they have to say about Ensembli…
Fantastic! Read more at http://www.demo.com/demonstrators/demo2009/165401.html
Palm Desert, CA - 2March 2009 - At the DEMO 09 conference today, the first mass-market personalized news aggregator, ensembli, makes its début.
“Some of the most successful Internet companies on the planet were launched at DEMO, and we are extremely proud to have been selected to present here this year,” said Ensembli’s CEO, Mike Wheatley.
Chris Shipley, executive producer of the DEMO Conference, said: “DEMO 2001 demonstrated a simple truth: when times are tough and budgets tight, the smart money takes a flight to quality. DEMO has always been about bringing people together with quality products from quality entrepreneurs. DEMO 09 is no exception.”
“The Internet is a great resource, but at Ensembli we believe it’s broken as a means of keeping up to date with things that interest you,” says Michael Wheatley.
“For a start the mainstream only understands search engines. None of the tools that expert early adopters use - feed readers, aggregators, alerters and the like – have gone mainstream. They’re just too difficult and too confusing. Furthermore, irrespective of which tools you use, none of them knows who you are, what interests you, and what excites you. Relevance is an intensely personal thing, yet all you really see is popular and paid-for content masquerading as relevant content.”
Ensembli finds stories that relate to your interests. The more stories you read, discard or just plain ignore, the more it’ll give you stories that you’ll really like. And as your interests change, so ensembli will keep up with you.
So ensembli gets smarter about you the more you use it. It’s effortless to use, continually surfacing your own must-see stories and keeping you informed whilst saving you time and effort.
Ensembli’s service is browser-based and requires no software downloads. It is offered to the global Internet audience free of charge, and will be monetized through advertising and technology license sales to content-rich sites and portals.
It delivers three clear sets of benefits:
Ensembli is driven by proprietary new science. The personalization market has never fulfilled its potential, and Ensembli’s approach is fundamentally different from ‘traditional’ AI machine learning and collaborative filtering approaches. It delivers more effective results in a highly efficient and scalable manner, and the user experience is simple and completely non-threatening for mainstream users.
About Ensembli
Ensembli was founded in June 2007 and is funded by UK institutional investors. It is based in Sheffield, UK.
About DEMO
Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow’s cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit www.demo.com.
Wow, we can’t tell you how hard it’s been to keep this secret all year! Next week, Ensembli will be making it’s public launch at DEMO 09 in Palm Desert.
DEMO is perhaps the most significant global launchpad for emerging technologies and it’s an illustrious club, including companies such as Google, Palm, Yahoo!, Apple and HP as well as our Enterprise Ventures stablemate, Yuuguu.
Our CEO Mike Wheatley, and CTO Ian Pringle completed their AV rehearsal with the DEMO team earlier today and are all set for our public rollout this week.
Already, we’re generating a little buzz…
Keep an eye on this blog and our Twitter account to follow our DEMO activities over the coming week - you can watch our demo live at www.demo.com/live, on Tuesday 3rd March at 8:40am PST (yes, that early!)
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