TechCrunch is reporting that search engine Yahoo! has disconnected its ads in RSS service that enables network publishers to insert contextual advertising into syndicated content and get a piece of the action thanks to a revenue-sharing programme.

In an e-mail notice to network members, Yahoo! recommended members remove current Content Match tags from their RSS pages but assured them that it will continue to invest in more broadly used ad products for their publishing partners, Sponsored Search and Content Match. Yahoo! also stated that it’s excited about upcoming improvements to these ad products in 2009.

• Yahoo! Stops Serving Ads In RSS Feeds (ajax-blog.com)
• Yahoo Says Goodbye to Ads In RSS Feeds (montysmegamarketing.com)

Tags: Advertising, RSS, TechCrunch, Yahoo

This entry was posted on Wednesday, February 18th, 2009 at 11:26 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.